Germany is preparing to outlaw menthol and a long list of “cooling” additives used in e-cigarettes, in what could become one of the toughest vape flavour crackdowns in Europe.
A draft regulation from the Federal Ministry for Agriculture, Food and Homeland would ban menthol, sucralose and more than a dozen synthetic cooling agents from e-liquids, arguing that they make vaping “more attractive”, easier to inhale, and potentially more addictive — especially for young people.
The government’s own risk assessors at the Federal Institute for Risk Assessment (BfR) say these substances activate cold-sensing receptors in the mouth and throat, dull irritation and suppress coughing. That, they argue, could allow users to inhale more deeply and absorb more nicotine.
On that basis alone — even where direct evidence is missing — the ministry is invoking the “precautionary principle” to justify an outright ban.
Critics will note that menthol has been used for decades in medicines and consumer products, including inhalers for colds. The draft itself admits that firm evidence of increased nicotine uptake from menthol vapes is lacking. Nonetheless, officials say the “perceived cooling benefit” is enough to warrant prohibition.
The ban would apply to both e-cigarettes and refill containers, forcing manufacturers to reformulate products or withdraw them from the German market altogether. The ministry estimates a one-off compliance cost of just €46,000 across the entire industry — a figure likely to be disputed.
The regulation also tightens administrative rules, including stricter language requirements on packaging and new powers for authorities to demand product samples during approval procedures.
If adopted, the rules would enter into force six months after publication.
Germany’s move adds pressure on other EU countries already debating whether “sensory effects” — not just flavours — should be enough to justify bans. For consumers who switched from smoking to menthol vapes, the message is blunt: adapt, or go without.
Whether this reduces harm — or simply removes popular alternatives to cigarettes — remains an open question.
