In 2023, the European Commission consulted EU citizens and academics to find out what they thought about tobacco harm reduction. Over 15,000 citizens across Europe responded, and the Commission published those responses on their website.

Thanks to the popularity of Snus (a form of tobacco pouch placed under the lip), Sweden enjoys the lowest smoking rates of any country in Europe.

Tobacco consumption is a significant public health issue in the European Union (EU), being the single largest avoidable health risk and the most prominent cause of premature death.