The Love Island All Stars 2025 contestants who vape in the villa have been revealed for the first time.
The new series, which began airing on 13 January, features Ekin-Su Cülcüloğlu, Curtis Pritchard, Luca Bish, Olivia Hawkins, India Reynolds, Marcel Sommerville, and Catherine Agbaje.
Now, Olivia and Marcel, who were ousted from the show last week, have revealed that “everyone” in the luxury South African villa vaped – except Ekin-Su. Oliva said she also hadn’t picked up a vape in her time there.
In an interview with Kiss Fresh, Olivia, 29, said: “You want me to tell you who vapes again? Let’s go. Not me, because I’m an angel. You vape [pointing to Marcel]. I think everyone vapes, pretty much everyone. Apart from Ekin-Su.”
Marcel, 39, added: “To be fair, everyone apart from Olivia had a vape.”
Strict vape rules
The former couple revealed it is prohibited to start smoking or vaping during filming for Love Island, therefore many lie about it so they can take a short break from the “madness.”
Olivia, 29, said: “With the vaping, if you don’t declare it beforehand, you will not be allowed a vape. So even if you are feeling a bit stressed you can’t say, “can I have a vape”, because it will seem like you’ve taking up vaping from the show.”
Marcel interjected: “Which a lot of people probably would. To be fair, I feel like everyone said that they vaped just so they could have five minutes out of the villa just to like have a little detox and a little break from everything and then head back into the madness.”
Sharp contrast from relaxed smoking rules
The strict rules are in sharp contrast from the first few series after the show’s relaunch in 2015 which involved many dramatic conversations, make ups and break ups over a cigarette.
Marcel was often pictured smoking during his appearance on the third season of the ITV programme in 2017. A year later, researchers warned the popular series may have inadvertently encouraged thousands of youngsters to start smoking.
An analysis of 1,001 minutes of content revealed that tobacco imagery occurred in 204 of them, totalling 20 per cent of the time. Some 66 of the intervals involved cigarette smoking by one contestant, and 10 of them had several people smoking at one time.
Half of complaints about smoking
More than half of all complaints made about the show to Ofcom that summer were about smoking rather than scenes of a sexual nature, the regulator revealed.
Assistant Commissioner Paul Mortimer said at the time: “More than 50 per cent of complaints about the show were about people smoking and because they’re a very sexy cast in a very sexy environment on a sexy channel, it made smoking look glamorous and Ofcom took a view that it was unacceptable…”
The issue even reached the Lords where Liberal Democrat Lord Storey accused ITV and the contestants in the villa of glamorising smoking.
From 2018, contestants were banned from smoking or vaping on screen and even had to exit the villa one by one to avoid social smoking or significant plotlines developing while they weren’t on camera.
Mortimer told the Radio Times that year: “This year, we’ve got in place a plan for the smoking area to be outside the villa rather than outside the garden.”
