Sweden - Clearing the Air

Nicotine pouches cut toxic exposure to near-cessation levels, major new review finds

Biomarker studies show smokers who switch to nicotine pouches see toxic exposure fall by 42-96%, similar to quitting altogether. Cancer-linked compounds such as tobacco-specific nitrosamines are “undetectable or present at negligible amounts” in pouches. Exclusive pouch users had 91% lower levels of…

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Consumers urge Sweden to veto EU Tobacco Tax

Nine organisations representing users of safer nicotine products have called on the Swedish Government to veto Brussels plans to impose huge tax increases on vapes and nicotine pouches, calling the plans “fundamentally flawed” and “a direct threat to the Swedish Model”. The…

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EU backlash grows over Spain’s nicotine pouch restrictions

A widening coalition of EU member states is pushing back against Spain’s plans to impose sweeping restrictions on nicotine pouches and other smoke-free products, warning Brussels against adopting similar measures across the bloc. The latest objections target Madrid’s updated proposal and follow…

News Science

Nicotine pouches overtake snus in Scandinavia, study finds

Nicotine pouches have overtaken traditional snus in Sweden and Norway, according to a new analysis of online sales data covering more than seven years. The study, released as a preprint in JMIR Public Health and Surveillance, examined more than 19 million e-commerce…

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Harm reduction critics reject Sweden’s success in reducing smoking

A tightly controlled webinar that excluded many consumer voices has mounted a sharp attack on Sweden’s world-leading record on smoking reduction - dismissing the role of safer nicotine products and questioning the science behind harm reduction. The closed-door forum, Sweden: Setting it…

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Youth vaping halves and smoking drops to historic lows in New Zealand, ASH finds

Youth vaping in New Zealand has fallen sharply and smoking among teenagers is at historic lows, according to new national data from the ASH Year 10 Snapshot Survey. Health experts say the findings directly challenge claims that vaping acts as a “gateway”…

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INVESTIGATION: How a mysterious NGO is smearing ordinary people.

The European Commission appears to have found a new tactic when it comes to responding to the views of people who respond to their consultations with opinions they don’t like: call them fake and ignore them. Politico reported this morning that David…

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Japan sees smoking halve as heated tobacco use rises

Japan has seen cigarette use fall sharply over the past decade alongside the rapid growth of heated tobacco products (HTPs) - a shift public health advocates say offers lessons for Taiwan’s smoke-free push. In a recent post on X, Smoke Free Sweden…

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EU commissioner claims smoke-free products do not reduce health risks

The European Union’s health commissioner has claimed that smoke-free nicotine products do not reduce health risks compared with cigarettes, contradicting evidence from multiple health authorities. The remarks were made in a response to a parliamentary question from Danish MEP Kristoffer Storm on…

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