The World Health Organization’s top boss is under fire after declaring that “tobacco kills no matter how it is packaged” – a dramatic soundbite critics say is not just wrong, but dangerously misleading.
Health experts and harm reduction advocates are aghast at WHO Director-General Dr. Tedros Adhanom Ghebreyesus for ignoring decades of research showing that not all tobacco and nicotine products carry the same risks. The statement was made in a pre-recorded presentation to a webinar celebrating “World No Tobacco Day”. We watched it so you don’t have to.
This is public health malpractice. Lumping cigarettes in with vaping and nicotine pouches is like saying beer and arsenic are equally deadly because they both come in bottles.
While no one is defending Big Tobacco, critics say the WHO is playing fast and loose with facts – and it could be costing lives. E-cigarettes and other smoke-free alternatives have been found to be dramatically less harmful than traditional cigarettes. Public Health England has repeatedly confirmed that vaping is around 95% less harmful than smoking. Yet the WHO continues to push a one-size-fits-all narrative that treats every product the same – facts be damned.
This kind of lazy, alarmist messaging could scare smokers away from switching to safer alternatives. It’s not just misleading – it’s reckless.
The real kicker? The WHO’s approach flies in the face of harm reduction strategies that have saved lives in other areas, from clean needle programs to opioid substitutes. But when it comes to nicotine, they’re stuck in a prohibition-era mindset, still treating smokers like criminals instead of patients in need of help.
And don’t be fooled by the focus on “packaging.” It’s just more bureaucratic window dressing, fighting over colours and fonts while millions die from smoking-related diseases. Instead of demonising every nicotine product, the WHO could be leading the charge to help smokers quit with science-backed tools. Instead, they’re choosing fear over facts.
At best, it’s sloppy. At worst, it’s costing lives.
If the WHO really wants to fight smoking, maybe it’s time to stop shouting slogans and start listening to the science. Because when it comes to nicotine, not all products are created equal – and pretending they are might just be the deadliest lie of all.
