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Flavours are a crucial factor in helping individuals transition from traditional cigarettes to less harmful vaping products, and stay there. But as with many harm reduction efforts, their impact is often misunderstood.
Thanks to the popularity of Snus (a form of tobacco pouch placed under the lip), Sweden enjoys the lowest smoking rates of any country in Europe.
Tobacco consumption is a significant public health issue in the European Union (EU), being the single largest avoidable health risk and the most prominent cause of premature death.
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