More than half of vape users in the UK are “likely” to return to smoking because of the proposed vaping ban, a new survey reveals.
A survey of over 1000 vapers shows that a massive 85 per cent are former cigarette smokers. Due to the proposed vaping ban, 52 per cent fear they may revert back to the deadly habit.
Since the ban was announced, a quarter of those surveyed have attempted to quit vaping, with 26 per cent resorting to alternatives such as cigarettes (36 per cent), nicotine pouches (26 per cent) and nicotine gum (25 per cent). Consequently, a third believe their nicotine intake will increase rather than decrease following a ban.
The study was commissioned by nicotine pouch brand Ubbs and retailer Haypp in anticipation of the Government's controversial new Tobacco and Vapes ban being passed by Parliament.
Steve McGeough, a spokesperson for Ubbs, said: "It's really worrying to hear vapers saying they would seriously consider turning to cigarettes when the ban comes into force in 2025."
"Also concerningly, the findings show how some would even seek out unregulated vapes which is a real worry from a quality and safety point of view."
Turning to the black market
A third are 'very aware' of the risks associated with using unregulated vapes. But 39 per cent confessed they were likely to purchase vapes from unregulated sources, which haven't undergone official safety checks, once the ban is implemented.
Over half of vapers (52 per cent) will prioritise the smell and flavour of the product over safety and quality assurance (50 per cent), and product discretion (33 per cent).
McGeough added: "Our research is clear, while disposable vapes might be on the way out there are plenty of safe and regulated alternatives out there to try now or when the ban comes into play."
Despite this, nearly three quarters of people haven't tried vaping substitutes. Of those who would, 28 per cent would be most inclined to try cigarettes, 21 per cent would consider trying gum, and 25 per cent would be open to experimenting with pouches.
Markus Lindbald, spokesperson for Haypp, said: "The experience from Sweden, which is close to becoming smoke-free, is that nicotine pouches can play a significant role in reducing smoking rates and increase public and individual health."
The study, conducted via OnePoll.com, also discovered that 30 per cent of vapers want products which are 'ready to go' and 24 per cent believe open system vapes are too complicated.
