Vaping

Reporting on e-cigarettes: how people use them, what research finds and how regulation shapes access. Explore evidence, market developments and policy debates without treating every nicotine product as the same.

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vaping confusion

News · Australia ·

6 ways public health messaging is missing the mark

Public health communication around nicotine is full of mixed messages. From blurring key scientific distinctions to issuing guidance that treats very different products as interchangeable, several high-profile campaigns risk confusing the very people they aim to inform.