Sales and marketing restrictions
Follow rules on retail sales, advertising, packaging, product authorisation and distribution. Examine who can sell which products, through which channels, and how restrictions affect access.
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UK smoking falls below one in 10 ahead of nicotine pouch age restrictions
Smoking among UK adults fell below one in 10 in 2025, official figures show, as retailers prepare for new restrictions on sales of nicotine pouches and vaping products.
French vapers get budget reprieve as new tax left out of initial draft
French vapers and businesses have been given a temporary reprieve after the initial draft of the country’s 2027 budget left out any new tax on e-liquids.
Estonia’s smoking rate falls by more than a quarter as vaping more than triples
Estonia has recorded one of Europe’s clearest recent shifts away from smoking, with current smoking falling by more than a quarter while vaping more than tripled between 2020 and 2024.
UK nicotine pouch sales set to surge 51 per cent to £579m
UK nicotine pouch sales are forecast to climb by almost 51 per cent this year.
US court overturns FDA vape denials over unlawful rule
A US appeals court has overturned FDA decisions blocking more than 1.2 million flavoured vaping products, ruling that the regulator unlawfully imposed a standard amounting to a “de facto ban”.