Flavours and flavour bans
Explore research on flavours, consumer preferences and restrictions on flavoured products. This hub brings together evidence and policy arguments, including the effects of flavour rules on access and switching.
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Estonia’s smoking rate falls by more than a quarter as vaping more than triples
Estonia has recorded one of Europe’s clearest recent shifts away from smoking, with current smoking falling by more than a quarter while vaping more than tripled between 2020 and 2024.
8 EU countries call for "market freeze" on all nicotine products
Eight EU countries have called for a “market freeze”, banning all new products containing any form of nicotine or substances “with nicotine like properties” from entering Europe, according to a letter sent to EU Commissioner Oliver Varheyli and published by the Dutch government.
FDA tobacco chief backs wider vape flavour choice if youth access is controlled
Adult smokers could gain access to a wider range of vape flavours if manufacturers can show they effectively prevent underage use, the US Food and Drug Administration’s tobacco chief has said.
US court overturns FDA vape denials over unlawful rule
A US appeals court has overturned FDA decisions blocking more than 1.2 million flavoured vaping products, ruling that the regulator unlawfully imposed a standard amounting to a “de facto ban”.
