Explore research on flavours, consumer preferences and restrictions on flavoured products. This hub brings together evidence and policy arguments, including the effects of flavour rules on access and switching.
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The FDA’s decision to authorise fruit-flavoured vapes has reopened debate over whether flavours help adults quit smoking. Evidence on switching and flavour bans suggests regulators should look beyond a single product comparison.
Sweden has hit out at France’s sweeping ban on nicotine pouches, after it emerged Swedes could face criminal penalties for carrying a smoke-free product that is legal at home while cigarettes remain on sale.
Belgium will ban flavoured vapes from 1 September 2028, in a move ministers say is aimed at reducing youth uptake.
Signals from Donald Trump have thrown fresh uncertainty over US plans to restrict flavoured vaping products, as the administration weighs youth prevention against adult use and industry concerns.
