Smoking rates and smoke-free policies
Follow population smoking trends, smoke-free targets, generational sales bans and restrictions on smoking in places. Compare the data behind claims of progress and distinguish targets from achieved outcomes.
Countries →Essential reading
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UK smoking falls below one in 10 ahead of nicotine pouch age restrictions
Smoking among UK adults fell below one in 10 in 2025, official figures show, as retailers prepare for new restrictions on sales of nicotine pouches and vaping products.
Estonia’s smoking rate falls by more than a quarter as vaping more than triples
Estonia has recorded one of Europe’s clearest recent shifts away from smoking, with current smoking falling by more than a quarter while vaping more than tripled between 2020 and 2024.
Vape restrictions may push some young people towards cigarettes, major analysis finds
Restrictions on vapes may increase cigarette smoking among young people, according to an analysis of 11 US studies.
Daily smoking falls by a third as six in 10 UK vapers are former smokers
Daily smoking in the UK has fallen by almost a third since 2020, while six in 10 people who currently vape are former smokers, new figures from Action on Smoking and Health suggest.
